The technical working group tasked with developing a curriculum, syllabus and structure for certification of Public Relations and Communication management professionals has handed over its report to the Council.
In its report, the team proposes recommendations that if implemented will contribute significantly to the professionalization of the practice of Public Relations in Kenya by ensuring professional integrity of individuals and institutions in the profession in Kenya. This sets wheels in motion for plans to roll out a multi-level training, examination and certification programme that will facilitate continual enhancement of skills as envisaged in the Public Relations and Communication Management Bill, and development of
world class institutions and practitioners.
This handover paves way for consultative and validation fora with key stakeholders for two programs: advanced diploma and post graduate diploma in PR.
The working group was inaugurated in July 2019
