PRSK Awards for Excellence Winners
2018 PRSK Awards for Excellence Winners
The 18th edition of the Public Relations Society of Kenya (PRSK) Awards for Excellence and Gala Dinner was held on 16th November 2018 at the PrideInn Paradise Beach Resort convention Centre & Spa, Mombasa.
The awards were judged by a panel of practitioners, researchers, educationalists and media experts who follow a twofold approach of questioning thoroughly the results measured against set objectives and how well the project’s goals and objectives were met based on a four tier parameter that touches on research, planning, execution and evaluation of what was actually delivered in real terms.
2018 PRSK Award Winners
Overall PR Campaign of the Year
The overall public relations campaign of the year is the showstopper and ultimate prize for the excellence awards.
Winner
• An Army of 1 Million Artisans by Hill+Knowlton Strategies
Consumer Relations Campaign of the Year
This award recognizes an outstanding campaign that supported the marketing of consumer products or services.
Winner
• End ‘Period Poverty’ by Levanter Africa
Crisis and Reputation Management
This award recognizes an outstanding campaign that employed effective management of an issue or crisis after a disruptive event that threatened to harm the reputation of an organization and its stakeholders.
Winner
• The Kenya Breweries Limited Alcohol Enforcement Agenda by Oxygene Marketing and Communications Limited
Internal Communication Campaign of the Year
This award recognizes an outstanding internal communication campaign targeted at employees
Winner
• Bring Your Child to Work Day – Isuzu East Africa by BSD Group
Media Relations Campaign of the Year
This award recognizes an outstanding media relations campaign that delivered exceptional results and coverage.
Winner
• CANSO Africa Conference 2018 by Apex Porter Novelli
Public Affairs Campaign of the Year
This award recognizes an outstanding public affairs campaign planned to influence or change public policy or to influence the legislative process.
Winner
• Next Generation Kenya by Edge and Motion Group Ltd
PR Event of the Year
This award recognizes an outstanding event e.g. product launch, conferencing, awards ceremony, publicity events, etc.
Winner
• Next Generation Kenya by Edge and Motion Group Ltd
Social Investment Campaign of the Year
This category recognizes projects designed around a corporate social investment policy on community involvement, social, ethical and reputation issues.
Winner
• An Army of 1 Million Artisans by Hill+Knowlton Strategies
New Media PR Campaign of the Year
This category will recognize the sole effective use of new media that include but not limited to websites, blogs, social media (Facebook, Twitter, Instagram) SMS, WhatsApp for the execution of a public relations and communication management campaign for either business-to-business or consumer campaign.
Winner
• World Class Bartender of the Year by Redhouse Public Relations
Not for Profit Campaign of the Year
This award recognizes an outstanding campaign for or by a charity, voluntary or not for profit organization.
Winner
• Computer Labs for the Blind by Grayling Kenya Limited
Best Corporate Publication
This award targets printed materials produced regularly by or on behalf of an organization and show excellence and imagination in communication with stakeholders either in print or electronic format.
Winner
• KCB Venture Magazine by KCB Group