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  • About us
    • PRSK Overview
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    • Strategic Plan
    • PRSK Constitution
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      • PRSK Annual General Meeting Minutes
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      • Council
      • Past Chairs
      • Secretariat
      • Committees and Panel of Experts
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      • Courtesy Call to Chair of CCs & IOs
      • IHRM Council handover
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      • PRSK Certification Group
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    • Awarding Criteria & Nomination Process
    • 2022 PRSK Awards for Excellence Guidelines
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    • How to Nominate
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      • PRSK 2022 Award Winners
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      • 2020 PRSK Awards for Excellence Winners
      • Gala Dinner
  • Women in PR
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    • PRSK Benevolent Fund Scheme
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    • 2024 PRSK Annual Summit
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  • PRSK Annual Summit
    • Bidding Criteria for Hosting the 2025 PRSK Annual Summit 08.07.2025
Home Events - Public Relations Society of Kenya PRSK CPD Stepping into Leadership: Essential Skills for New Managers

Stepping into Leadership: Essential Skills for New Managers

Stepping into Leadership: Essential Skills for new Managers

      Introduction

This training workshop is designed to help participants develop the critical skills necessary to transition from management roles to effective leadership. Participants will explore key leadership principles, enhance their strategic thinking, and learn how to inspire and motivate their teams in a dynamic communication environment.

 Course Content Highlights

  • Leadership vs. Management – Understanding the key differences and the importance of both roles in PR.
  • Vision and Strategic Thinking – Crafting a compelling vision and developing strategic initiatives.
  • Influence and Persuasion – Techniques for effectively influencing stakeholders and driving change.
  • Emotional Intelligence – Building self-awareness and interpersonal skills to enhance team dynamics.
  • Crisis Leadership – Leading teams through crises and navigating challenging situations with confidence.
  • Coaching and Mentoring – Strategies for developing talent and fostering a culture of growth.

 Learning Outcomes

By the end of the workshop, participants will be able to:

  • Differentiate between management and leadership in the context of public relations.
  • Develop and communicate a strategic vision for their teams.
  • Utilize influence and persuasion techniques to achieve organizational goals.
  • Enhance their emotional intelligence to improve team collaboration and morale.
  • Effectively lead their teams through crises and unexpected challenges.
  • Foster a mentoring environment that supports team development and retention.

Training Methodology

The training workshop will combine lectures, discussions, interactive group exercises, role plays, illustrations and case studies. Participants will gain both theoretical and practical knowledge, emphasis will be on practical application of the topics and as a result participants will go back to the workplace having gained the ability and confidence to apply the techniques learned.

Who Should Attend?

This training workshop is intended for mid-level practitioners, team leaders, and managers looking to enhance their leadership capabilities. Participants should have a foundational understanding of public relations principles and be motivated to develop their leadership skills to advance their careers.

8:00 am - 5:00 pm
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PRSK CPD
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