Power of Data: Mastering Social Media Analytics for Strategic Decision Making

Power of Data: Mastering Social Media Analytics for Strategic Decision Making

 Introduction

The main objective of this training workshop is to equip participants with the skills to analyze and interpret data effectively, focusing on key metrics used in measuring digital and social media performance. Participants will learn how to evaluate their organization’s digital and social media efforts to provide actionable insights for decision-making. Participants’ will also master the analysis and interpretation of data by understanding key metrics used in measuring digital and social media performance.

 Course Content Highlights

• Digital Marketing Concepts – Explore the role of social media analytics within the broader context of digital marketing.
• Algorithms and Content Performance – Understand how algorithms influence the visibility and performance of content.
• Social Media Listening and Monitoring – Learn techniques for effective listening and monitoring across platforms.
• Social Media Analytics – Dive into the metrics that matter for measuring success.
• AI in Social Media Analytics – Discover how AI tools are transforming data analysis and insights.
• Social Media Audit and Paid Social Analytics – Conduct audits to evaluate performance and understand paid social strategies.
• Reporting and Social Media KPIs – Identify key performance indicators that drive success.
• Fake Media & Content Verification – Learn to identify and verify fake media and content.

  Learning Outcomes

 By the end of this training workshop, participants will be able to:

• Understand key areas of digital and social media performance.
• Identify essential metrics for various aspects of digital and social media.
• Set realistic targets and benchmarks for performance.
• Select and utilize appropriate tools for measuring success.
• Comprehend the impact of AI on monitoring and evaluation processes.
• Analyze and interpret collected data effectively.
• Establish critical measurement goals and metrics to demonstrate the value of their work.

Training Methodology

The training workshop will combine lectures, discussions, group exercises, illustrations and case studies. Participants will gain both theoretical and practical knowledge, emphasis will be on practical application of the topics and as a result participants will go back to the workplace having gained the ability and confidence to apply the techniques learned.

 Who Should Attend?

 This is an intermediate level course designed for practitioners who oversee their organization’s social media communications who seek to enhance their skills in social media management and transform data into effective actions.