Public Relations Society of Kenya
6–10 July 2026Crisis Communication Masterclass20–24 July 2026Digital PR & Social Media Strategy10–14 August 2026Media Relations & Spokesperson Training7–11 September 2026Measurement, Evaluation and PR Analytics6–10 July 2026Crisis Communication Masterclass20–24 July 2026Digital PR & Social Media Strategy10–14 August 2026Media Relations & Spokesperson Training7–11 September 2026Measurement, Evaluation and PR Analytics
Career

What hiring managers look for in 2026

Skills, certifications and portfolio signals for the next generation of communicators.

Career 27 Feb 2026

We surveyed hiring managers across agencies, in-house teams and the public sector to understand what really moves a CV to the top of the pile in 2026.

Recurring themes: data fluency, AI literacy, integrated campaign portfolios, and demonstrable ethics and judgement.

PRSK certifications and CPD records are increasingly cited as a shortcut to credibility for early-career candidates.

Back to News

More from PRSK

Industry

How AI is reshaping the PR newsroom

From audience insight to drafting first copy — practical playbooks for communication teams.

Leadership

The reputation premium: why CEOs need a communicator at the table

Boards now treat reputation as a board-level risk. Here is what that means for the CCO.

ESG

Beyond greenwashing: credible sustainability storytelling

How leading East African brands are communicating impact with evidence.