Strategic Planning & Management of Corporate Communications (Mastering Corporate Communications)

  • April 15 – 19, 2019
  • 4 Days
  • Mombasa, Kenya
  • +254-020-2626215, +254-020-2626217

 

Date Location Duration Course Points Your Investment (Kshs)
15 – 18
April, 2019
Nairobi, (Kenya) 4 days Strategic Planning & Management of Corporate Communications (Mastering Corporate Communications) 40 Member – 80,000.00
Non Member – 85,000.00

Introduction

A communication strategy lays out the What, How, and for Whom process of storytelling in the organization.  It enables the organization to tell stories that facilitate collective sense making, and can aid the organization in getting employees, customers and other stakeholders to understand the organization’s purpose and direction articulated in its strategic plan, and, from this, to connect more substantially, with the organization and its intentions.  Research however tells us that “95% of a company’s employees are unaware of, or do not understand, its strategy”[1] an indicator that perhaps communicators are not playing their role in supporting the organization’s strategy effectively

This training has been organized with this in mind, with the conclusion that communicators must be empowered to play their strategic role effectively to help the organization realise the full benefits of its strategic plan.

Objectives of the Course

This course will assist participants to:

  • Understanding common strategic planning and balanced scorecard concepts
  • Understand the role of communication in strategic planning
  • Understand how to cascade the organization’s strategy into the communications dept and to individuals
  • Understand performance measurement and its importance in communication

Understand how to report communication impact to the purpose of the organization

Facilitation Methodology

This is a hands-on program. Participants will work in small groups of 5-6 using a real case-study. They will be required to demonstrate concept understanding and ability to apply learnings.  Participants are encouraged to share personal experiences and knowledge to enhance the class experience.

Organizational Impact

  • Clarity of the role of communications in the organizational setup
  • Increased impact of communication to the overall strategy of the organization
  • Improved narratives and better engagement with the strategy outcomes across the organization

Personal Impact

Upon completion of this training course, you will be able to:

  • Clarity of your purpose and contribution in the organization
  • A better understanding of what strategy is and why you’re important in it
  • Ability to articulate the value to add to the strategy of the organization
  • Ability to align what you do to the bigger picture of the organizations
  • Solid competencies that can be applied in any environment
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2019-4-15 8:30 am 2019-4-19 4:30 pm Europe/London Strategic Planning & Management of Corporate Communications (Mastering Corporate Communications) Mombasa, Kenya
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