12th June 2019
(Half Day Masters Class)
PR is one of the most scrutinised budget lines in organisations with greater demand for transparency, accountability and return on investment. Measurement and evaluation are key elements central to connecting PR & Communication Management to business results. This workshop will look at how to understand, provide counsel and demonstrate the critical role the function plays in an organization. It will provide insights and best practice on validating PR results against business goals to top leadership.