Advanced Digital Communications and Social Media Training

  • March 27 – 29, 2019
  • 3 Days
  • Nairobi, (Kenya)
  • +254-020-2626215, +254-020-2626217
Date Location Duration Course Points Your Investment (Kshs)
27th – 29th
March, 2019
Nairobi, (Kenya) 3 days Advanced Digital Communications
and Social Media Training
30 Member – 45,000.00
Non Member – 50,000.00

Introduction

This training will provide delegates with the practical knowledge needed to successfully plan, implement, manage, and measure social media and communication efforts. Social media technologies take on many different forms including magazines, internet forums, web blogs, social blogs, microblogging, wikis, podcasts, pictures, and YouTube videos. 88% of Facebook users access the platform through their mobile phones and Twitter processes over 500 million tweets per day. It’s important to realize that social media marketing works best when integrated with other components of your marketing plan.

This highly-interactive training seminar has been specifically designed to provide PR professionals the tools, tactics, and techniques they require to help them avoid the pitfalls and exploit the incredible marketing opportunities associated with the effective use of social media.

Participants will walk away from this training with practical knowledge on best practices in using social media platforms to create strong on-line brand identities, improve sales/publicity effectiveness, and enable better customer loyalty and retention.

Training seminar highlights include:

  • Design a comprehensive social media plan
  • Integrate social media tools with traditional marketing activities to improve customer service and increase business development opportunities
  • Demonstrate familiarity with the range and variety of social media platforms and tools
  • Understand how to monitor and measure the effectiveness and ROI of a social media marketing plan
  • Monitor social media to protect brand reputation and build customer relationships
  • Develop persuasion and communications skills to enhance effectiveness

Objectives

By the end of this training seminar, delegates will be able to:

  • Implement strategies to engage customers through social media marketing and communications
  • Integrate social media marketing tools into existing PR plans
  • Determine which social media channels best fit organizational PR objectives
  • Explain how social media communication differs from traditional media

Training Methodology

This training seminar is highly-interactive and encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, and breakout sessions designed to reinforce new skills. The comprehensive training has been developed to be practical.

  • Improved public image and credibility
  • Increased revenues through enhanced lead generation and brand awareness
  • Competitive advantage in your marketplace
  • Real-time customer service satisfaction
  • Increased traffic to website
  • Cost savings on PR activities
  • Early warning of potential product or service issues
  • Improved target marketing
  • The skills to design a comprehensive social media plan
  • A greater appreciation of the impact of social marketing
  • Increased ability to measure and monitor social media communication
  • Improved nonverbal communication and persuasion skills
  • The ability to combine social media and traditional media strategies

Who Should Attend?

  • PR, Communications & Marketing Professionals
  • Business Development Team Members
  • Customer Service Professionals
  • Team Leaders & Supervisors

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