14th August 2019
(Half Day Masters Class)
PR practice is continually being reshaped by evolving technology. Social media provide outlets for explaining complex policy issues, promoting corporate social responsibility initiatives, anticipating emerging issues and managing organisations reputation. What happens when your organization wants to incorporate social media into its traditional communications initiatives? The course will look at strategic approach to digital communications: how social media is impacting the PR professional as well as legal issues at play to be both effective and compliant.
- Using the most innovative digital tools and tactics.
- Integrating digital tactics and traditional media relations.
- Building the value and power of digital communications to leadership and across functions.
Social Media challenges and legal issues for organisations