Creating Strategic PR Programs: Research, Planning, Implementation and Evaluation

Creating Strategic PR Programs: Research, Planning, Implementation and Evaluation

  • March 30, 2022 - April 1, 2021
  • 3 Days
  • Naivasha

Course Content Highlights

·       Significance of PR programs/campaigns to corporate strategy

·       Value of PR research, research methods and application

·       PR programs/campaigns research and design

·       Develop a problem solving approach aligning PR campaign strategy to organizational objectives

·       Develop clear, realistic and effective PR programs/campaigns for a variety of scenarios

·       Step by step process of developing PR programs/campaigns from objective setting to evaluation

·       Examine a variety of PR programs/campaigns and what they can achieve

·       Measure and evaluate the success of your programs/campaigns

 Who Should Attend?

This is an intermediate level course designed for practitioners with experience in PR and Communication who wish to enhance their understanding and practical skills in planning and managing effective PR and Communication campaigns.

CPD:  30

Member: 65,000/=

Non Member: 70,000/=

 

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