prsk awards

2017 PRSK Awards for Excellence Winners
The 17th edition of the Public Relations Society of Kenya (PRSK) Awards for Excellence and Gala Dinner was held on 17thNovember 2017 at the PrideInn Paradise Beach Resort convention Centre & Spa, Mombasa.  This year saw a total of 62 entries across all the 13 categories with winners drawn from public and private organizations who showcased excellence and impact in their PR campaigns.
The Overall PR Campaign of the year was won by Hill+Knowlton Strategies for their Nyoa Ki Pro na Gillette for their campaign.
The awards were judged by a panel of practitioners, researchers, educationalists and media experts who follow a twofold approach of questioning thoroughly the results measured against set objectives and how well the project’s goals and objectives were met based on a four tier parameter that touches on research, planning, execution and evaluation of what was actually delivered in real terms.

2017 PRSK Award Winners
Overall PR Campaign of the Year
The public relations campaign of the year award is the showstopper and ultimate prize for the excellence awards.
Winner
•    Nyoa Ki-Pro na Gillette by Hill+Knowlton Strategies

Consumer Relations Campaign of the Year
This award recognizes an outstanding campaign that supported the marketing of consumer products or services.
Winner
•    Nyoa Ki-Pro na Gillette by Hill+Knowlton Strategies

Crisis and Reputation Management
This award recognizes an outstanding campaign that employed effective management of an issue or crisis after a disruptive event that threatened to harm the reputation of an organization and its stakeholders.

Winner
•    Managing Uber’s Reputation in the face of Driver-Partner Unrest by Media Edge Public Relations

Financial Communication Campaign of the Year
This award recognizes an outstanding campaign that has employed strategic financial PR approaches to communicate with shareholders, investors and other financial stakeholders making a company’s potential more visible and well understood.
Winner
•    PL – Financial Communication Campaign by P&L Consulting Limited

Internal Communication Campaign of the Year
This award recognizes an outstanding internal communication campaign targeted at employees.
Winner
•    Linked & Wired by National Bank

Media Relations Campaign of the Year
This award recognizes an outstanding media relations campaign that delivered exceptional results and coverage.
Winner
•    Nyoa Ki-Pro na Gillette by Hill+Knowlton Strategies

Public Affairs Campaign of the Year
This award recognizes an outstanding public affairs campaign planned to influence or change public policy or to influence the legislative process.
Winner
•    The Red Card Campaign: A Citizen Driven Campaign for Integrity by Chapter One/National Integrity Alliance

PR Event of the Year
This award recognizes an outstanding event e.g. product launch, conferencing, awards ceremony, publicity events, etc.
Winner
•    Kasneb’s New Look by Impact Africa Ltd

Social Investment Campaign of the Year
This category recognises projects designed around a corporate social investment policy on community involvement, social, ethical and reputation issues.
Winner
•    Shine A Light by Hill+Knowlton Strategies

Public Sector Campaign of the Year
This category recognises the most effective campaign or communications programme on a single topic e.g. health, road safety, crime etc.
Winner
•    SGR: Launching the biggest infrastructure project in the Region by Redhouse Public Relations

New Media PR Campaign of the Year
This category will recognize the sole effective use of new media that include but not limited to websites, blogs, social media (Facebook, Twitter, Instagram) SMS, Whatsapp for the execution of a public relations and communication management campaign for either business-to- business or consumer campaigns.
Winner
•    Most Eligible Bachelor by Ogilvy Public Relations

Not for Profit Campaign of the Year
This award recognizes an outstanding campaign for or by a charity, voluntary or not for profit organization.
Winner
•    Most Eligible Bachelor by Ogilvy Public Relations

Best Corporate Publication
This targets printed materials produced regularly by or on behalf of an organization and show excellence and imagination in communication with stakeholders either in print or electronic format.
Winner
•    KCB Venture Magazine by KCB Group

Young Communicator of the Year
This category is open to full time students pursuing public relations or related courses.
•    Ushuru Savvy Campaign by Mwangi Samuel Wainaina