In 2010 PRSK introduced the Continuous Professional Development (CPD) programme that will lead to attainment of Accredited PR Practitioner (APR) status. The broad objective of CPDs is to constantly keep PR practitioners up-to-date with professional development skills that add strategic value to their careers and the organizations they work in. Combined with other qualifications, the CPD courses are a roadmap towards becoming an Accredited PR Practitioner. The journey takes 3 years and one must attain 180 points in the three year period on application.