The Public Relations Profession in Kenya has grown leaps and bounds in Kenya and globally a factor that is evidenced by the increased number of job opportunities, consultancies and academic institutions offering PR as a course.
Kenya has close to 40 registered PR firms that operate at different levels of capacity and offer a diverse range of services to clients within Kenya and the East African Region. Furthermore, there are a host of individual consultants who also provide PR services to organizations.
Over the years, the Public and Private Sector organizations have embraced the use of PR as a strategic tool in reaching out to their audiences. A case in point is the registration by PRSK of all Government Ministry Public Relations Officers and the continued creation of PR dockets within parastals and other private organizations.
In respect to academic institutions, a host of universities and mid – level colleges offer tailored PR courses that seek to develop well rounded practitioners whose theoretical knowledge is applicable to the current trends and best practice principles.
With the PR profession continuously growing, we shall keep you abreast of the latest development, best practice tips and industry related matters.