Over the years, PRSK has nurtured partnerships with likeminded organizations to assist in the growth of the PR profession in Kenya. These organizations include but are not limited to the following:-
The African Public Relations Association (APRA) is the successor organisation to the Federation of African Public Relations Associations (FAPRA) that was inaugurated in 1975 in Nairobi Kenya. Three decades after, APRA has now been registered in Nigeria in March 2008 with similar aims and objectives. They include but not limited to the following:
- To be the clearing house for public relations information in Africa
- To set standards of public relations practice through its code of ethics.
- To foster the establishment of national and sub-regional public relations associations so that the profession can flourish in the continent.
- To promote African Unity and Co-operation especially as consultant body to the African Union and its various agencies.
- To publish bulletins and journals on public relations in Africa
- To affiliate with all other similar international professional bodies.
These aims and objectives are complemented by the Codes of Professional Conduct approved by its Council.
The Global Alliance for PR and Communication Management (www.globalalliancepr.org), is the confederation of the world's major PR and communication management associations and institutions, representing 160,000 practitioners and educators around the world. The Global Alliance's mission is to unify the public relations profession, raise professional standards all over the world, share knowledge for the benefit of its members and be the global voice for public relations in the public interest.
The Global Alliance works on the cooperative efforts of communication professional to tackle common problems with a global perspective. By partnering with regional, national and international bodies to increase professionalism in Public Relations and Communication Management, this Alliance works to enhance the influence of the industry among its constituents around the world.
The Global Alliance for Public Relations and Communication Management is a non-profit organisation registered in Switzerland.
The concept of establishing an international public relations association first took concrete shape in November 1949 during a meeting in London between two Dutch and four British public relations practitioners. As they discussed their respective activities, the idea emerged of organising public relations professionals into a transnational society with the objective of raising standards of public relations practice in the various countries and improving the quality and efficiency of practitioners.
Makini College is the tertiary education and training arm of Makini School and it started its operations in 1997 at Kaboke House along State House Avenue – Nairobi. The college was running Marketing courses on a part-time basis with only five students.
Due to high market driven demand for this course, the college expanded tremendously over two years and obtained full registration by the Ministry of Higher Education Science & Technology in accordance with section 15 (2) of the Education Act CAP 211 in the year 2000.
In 2005, the college won 10 of the 15 highly coveted awards in the Chartered Institute of Marketing (CIM-UK) examinations. As a result, the college introduced new programs spanning the entire business related studies in the principal areas of Public Relations, Accounting, Purchasing and Supply, and Information Communications.
Based on excellent performance in the field of Public Relations, Makini College was accredited as the first ever study centre for Public Relations in Kenya and the entire East Africa region. The Public Relations Society of Kenya also endorsed Makini College as the leading accredited study centre in Public Relations.