OBJECTIVES OF PRSK

• To serve as an umbrella body for all Public Relations practitioners in Kenya .
• To advocate and promote the PR practice at all levels in the private and public organizations.
• To provide an effective communication and networking channel between various targets and / or interested groups.
• To advocate and promote the objectives of international associations to which we are affiliated.

PRSK FIVE YEAR STRATEGIC OBJECTIVES

• To undertake activities that will ensure continuity and concentration of effort towards realizing the PRSK Vision, Mission and Objectives.
• To set up benchmarks upon which PRSK can be evaluated
• To realize planned benefits to members.
• To ensure a smooth transition during change of office bearers.