OBJECTIVES OF PRSK
- To serve as an umbrella body for all Public Relations practitioners in Kenya .
- To advocate and promote the PR practice at all levels in the private and public organizations.
- To provide an effective communication and networking channel between various targets and / or interested groups.
- To advocate and promote the objectives of international associations to which we are affiliated.
PRSK FIVE YEAR STRATEGIC OBJECTIVES
- To undertake activities that will ensure continuity and concentration of effort towards realizing the PRSK Vision, Mission and Objectives.
- To set up benchmarks upon which PRSK can be evaluated
- To realize planned benefits to members.
- To ensure a smooth transition during change of office bearers.