The Public Relations profession in Kenya is enjoying renewed focus a factor that is evident from the interest corporate organizations, communication experts and academic institutions are placing on the profession. With this renewed focus, the need for technical skills and best practices has to equally evolve. One of the ways PRSK proposes to manage this progress is to create forums and avenues for exchange of ideas to enable PR Professionals discuss trends and best practices dubbed PR Conversations.

These shall be round table sessions on topical themes to addresses how corporate organizations and professional bodies can support each other’s values with the following objectives;

• To increase knowledge and provide timely professional discussions on diverse socio-economic issues.

• Demonstrate PRSK’s commitment to provide avenues to grow the profession in support of corporate organizations overall objectives

The PR Conversations events will be held in the evenings with a guest speaker accompanied by a number of panelists. There will be a designated moderator and an opportunity for Q&A session and discussions. The guest speaker will be given a 25 minute window to present a topic. The panelists will have another 25 minutes to respond and thereafter the plenary will join in the debate.