PR 2.0:  Online Presence Management
‘News Media, New Tools, New Audiences’
28th – 31st May, 2013 - Kenya Institute of Education - Nairobi, Kenya

Organisations are embracing the  benefits of a powerful online presence for brand building and engagement with target audiences. This calls for teams charged with this responsibilty to constantly update their  technical know how  to manage the fast changing and dynamic  field of new media communication. The workshop is ideal for professionals seeking deeper understanding and expertise on managing online presence from all sectors of the economy.

This workshop is designed to provide participants with ideas for the development and integration of new media to organisational strategies.  At the successful completion of the course, participants will be aware of the role new media plays in shaping organization reputation and gain appreciation of where strategic communication fits in the new media sphere.

The workshop will address some of the following;
•    Customisation, deployment and  maintainence of a corporate website using various Content Management System(CMS).
•    Website promotion skills i.e. E-marketing and Search Engine Optimisation (SEO).
•    Engagement through Facebook, Twitter, Linkedin and other online media.
•    New Media strategies, research, monitoring and evaluation for greater impact.

This workshop is a mix of oral and video presentations fused with practical lessons. Your facilitators are experts in their respective fields; who have conducted successful online campaigns.  The workshop is brought to you by the Public Relations Society of Kenya (PRSK), SavvyAfrica and Trinc Media.  We sincerely hope the training will be a worthwhile experience and look forward to your registration!

The cost of the workshop is Kshs 39,500/= for PRSK Members and Kshs 45,000/= for non – members.

For a detailed program of the day, please click here