Public Relations as described by the 'Mexican Statement of 1978', is the art and social science of analyzing trends, predicting their consequences, counseling an organization's leadership and implementing planned programs of action which will serve both the organization's and the public's interest.

Some of the major Public Relations activities include and are not limited to:

• Media Relations
• Internal Relations
• Financial Relations
• Community Relations
• Sponsorships
• Corporate Relations
• Events Management
• Government Relations
• Crisis Communication
• Corporate Communication
• Corporate Identity and Image
• Issue Management