Continuous Professional Development (CPD) Programme

PRSK CPD Activities, Duration and Points Earned

CPD Activity Duration CPD Points
Leadership

·      Supporting PRSK’s sustainability in kind or cash sponsorships

10 hours 12.5
·      Committee or group voluntary meetings, including PRSK Executive and Sub Committees 1 hour 1.25
Education, Training & Research

·      Attending PRSK and PRSK certified workshops & conferences (Local and International)

Half day (up to 4 hours) 5
One day (8 hours) 10
Two days (16 hours) 20
Three days (24 hours) 30
Four to five days (40 hours) 40
·      Attending academic study programs in institutions recognised by PRSK, proof of certificate, diploma or degree needed 40-45 hours per unit 40
·      Training & learning modules – Preparation and facilitating PRSK trainings Three days (24 hours) 30
·      Developing content for any of PRSK professional development courses Four to Five days (40 hours) 40
·      Research: Undertaking individual or group or PRSK research on relevant PR or related issues i.e. Academic research, Campaign research, Sector research, Market research

·      Proof of report handed over to PRSK by author

40 hours 40
·      Work shadowing/Mentorship: Coaching or mentoring session for each member involved. 1 hour 1.25
·      Student support: Career advice, dissertation support, class presentation 1 hour 1.25
·      Internship programs: For students who have completed an internship 40 hours maximum 40
Editorial & Publication

·      Article contribution for www.prsk.co.ke guides/online content, Skills guides, Factsheet, Online reading, or any relevant PR titles for PRSK or another media channel.

5 hours 6.25
·      Publication of a chapter in a book 40 hours 40
·      Publication of a book on PR or related subject 80 hours 80
Events & Publicity:  Attending networking and member forums e.g. gala, awards, etc 5 hours maximum 6.25
·      Attending all breakfast or cocktail sessions organized by PRSK 1 hour maximum 1.25

PRSK 2017 Training & Events Calendar.pdf

Web 2.0 and Social Media Training for PR & Communication

Managing Crisis Communication

Public Affairs & Communication

APRA 2017 Conference

Public Sector Communication

Communication Strategy Development

PR Students Boot Camp

Brand Reputation and Management

Corporate Social Responsibility

2017 PRSK Annual Summit

PRSK Awards for Excellence & Annual Gala Dinner