Continuous Professional Development (CPD) Programme

PRSK CPD Activities, Duration and Points Earned

CPD Activity Duration CPD Points

·      Supporting PRSK’s sustainability in kind or cash sponsorships

10 hours 12.5
·      Committee or group voluntary meetings, including PRSK Executive and Sub Committees 1 hour 1.25
Education, Training & Research

·      Attending PRSK and PRSK certified workshops & conferences (Local and International)

Half day (up to 4 hours) 5
One day (8 hours) 10
Two days (16 hours) 20
Three days (24 hours) 30
Four to five days (40 hours) 40
·      Attending academic study programs in institutions recognised by PRSK, proof of certificate, diploma or degree needed 40-45 hours per unit 40
·      Training & learning modules – Preparation and facilitating PRSK trainings Three days (24 hours) 30
·      Developing content for any of PRSK professional development courses Four to Five days (40 hours) 40
·      Research: Undertaking individual or group or PRSK research on relevant PR or related issues i.e. Academic research, Campaign research, Sector research, Market research

·      Proof of report handed over to PRSK by author

40 hours 40
·      Work shadowing/Mentorship: Coaching or mentoring session for each member involved. 1 hour 1.25
·      Student support: Career advice, dissertation support, class presentation 1 hour 1.25
·      Internship programs: For students who have completed an internship 40 hours maximum 40
Editorial & Publication

·      Article contribution for guides/online content, Skills guides, Factsheet, Online reading, or any relevant PR titles for PRSK or another media channel.

5 hours 6.25
·      Publication of a chapter in a book 40 hours 40
·      Publication of a book on PR or related subject 80 hours 80
Events & Publicity:  Attending networking and member forums e.g. gala, awards, etc 5 hours maximum 6.25
·      Attending all breakfast or cocktail sessions organized by PRSK 1 hour maximum 1.25

PRSK 2017 Training & Events Calendar.pdf

Web 2.0 and Social Media Training for PR & Communication

Managing Crisis Communication

Public Affairs & Communication

APRA 2017 Conference

Public Sector Communication

Communication Strategy Development

Corporate Reputation Management

PR Students Boot Camp

Building and Communicating Brand Equity

Corporate Social Responsibility

2017 PRSK Annual Summit

PRSK Awards for Excellence & Annual Gala Dinner